Sandvine
has recently conducted a report titled “Global Internet Phenomena
Report 2H2012“, based on its customers all over the world – US, Europe,
Africa, Latin America, Asia-Pacific, and other regions. The results were
not surprising for industry observers.
Asia is leading in mobile data consumption – 659MB of traffic per month. In the meantime, the data usage of North American fixed line networks recorded an increase of 120%, reaching 51GB.
Sandvine’s CEO explained that with a 120% increase rate it is clear that other ISPs will be introducing application-based plans in order to ensure cost certainty and a good quality of popular applications.
As for Europe, over 20% of all video streaming mobile traffic is taken by YouTube, and 33% of the North American fixed networks data traffic is taken by Netflix. Amazon is also popular on North America’s fixed networks (1.8%), as well as Hulu (1.4%) and HBO Go (0.5%).
The report confirmed that audio and video streaming is responsible for 65% of all downstream traffic from 9pm-12am, with half of that belonging to Netflix. It is vital to prioritize real-time apps like live audio and video in order to maintain a high quality of experience. The company’s video quality metrics, which can measure display and transport quality, can also help to understand the impact of the largest events like the World Cup.
In the meantime, BitTorrent accounts for 36% of the overall traffic. The report admits that Real-Time Entertainment continues to soar. Within the last 3 years, on-demand entertainment appeared to consume more bandwidth than “experience later” bulk transfers, and the experts expect this to continue through 2015 and drop to less than 10%.
Another issue is that today such services as Netflix, Pandora, and Hulu can only be accessed in certain areas, but it might change soon. Indeed, it is very frustrating that popular streaming services for some reason restrict the viewing experience for some geographic locations. But now there’s a new extension out there, Media Hint. The latter is able to lift all these restrictions, so that anyone could access all media streaming services from anywhere. The extension doesn’t require any additional set-up – all you should do is just install it and enjoy your favourite shows. This might also have impact on the overall picture of the traffic consumption worldwide.
Asia is leading in mobile data consumption – 659MB of traffic per month. In the meantime, the data usage of North American fixed line networks recorded an increase of 120%, reaching 51GB.
Sandvine’s CEO explained that with a 120% increase rate it is clear that other ISPs will be introducing application-based plans in order to ensure cost certainty and a good quality of popular applications.
As for Europe, over 20% of all video streaming mobile traffic is taken by YouTube, and 33% of the North American fixed networks data traffic is taken by Netflix. Amazon is also popular on North America’s fixed networks (1.8%), as well as Hulu (1.4%) and HBO Go (0.5%).
The report confirmed that audio and video streaming is responsible for 65% of all downstream traffic from 9pm-12am, with half of that belonging to Netflix. It is vital to prioritize real-time apps like live audio and video in order to maintain a high quality of experience. The company’s video quality metrics, which can measure display and transport quality, can also help to understand the impact of the largest events like the World Cup.
In the meantime, BitTorrent accounts for 36% of the overall traffic. The report admits that Real-Time Entertainment continues to soar. Within the last 3 years, on-demand entertainment appeared to consume more bandwidth than “experience later” bulk transfers, and the experts expect this to continue through 2015 and drop to less than 10%.
Another issue is that today such services as Netflix, Pandora, and Hulu can only be accessed in certain areas, but it might change soon. Indeed, it is very frustrating that popular streaming services for some reason restrict the viewing experience for some geographic locations. But now there’s a new extension out there, Media Hint. The latter is able to lift all these restrictions, so that anyone could access all media streaming services from anywhere. The extension doesn’t require any additional set-up – all you should do is just install it and enjoy your favourite shows. This might also have impact on the overall picture of the traffic consumption worldwide.
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